Privacy Policy | Swim-With-Me

THE WATER CONFIDENCE EXPERTS

Our Privacy Policy

At Swim-With-Me Ltd, we are committed to protecting your privacy and handling your personal information fairly, lawfully and transparently.

This Privacy Policy explains what information we collect, why we collect it, how we use it and your rights under UK data protection law.

Last updated: 21 October 2026

1. Who We Are

Swim-With-Me Ltd is an established UK swimming school, providing swimming lessons for babies, children and adults across Essex, Hertfordshire and London.

Founded in 2003, we specialise in building water confidence through personalised swimming tuition, small classes and a supportive learning environment.

As part of delivering our services, we collect and manage personal information relating to swimmers, parents, guardians and customers. This includes information needed to manage bookings, provide appropriate swimming instruction, monitor progress and ensure swimmer safety.

Swim-With-Me Ltd is the Data Controller responsible for deciding how and why your personal information is collected, used, stored and protected in accordance with UK data protection legislation.

We are committed to handling your information responsibly, maintaining confidentiality and ensuring that personal information is only accessible to those who need it to carry out their responsibilities.

Contact Us

If you have any questions about this Privacy Policy, how we handle your personal information or wish to exercise your data protection rights, please contact us.

2. What Information We Collect

Depending on the services you use, we may collect:

  • Parent or guardian name
  • Swimmer's name
  • Date of birth
  • Postal address
  • Email address
  • Telephone numbers
  • Emergency contact details
  • Medical information relevant to swimming lessons
  • Payment and billing information
  • Attendance records
  • Assessment records and swimming progress
  • Correspondence with us
  • Website usage information through cookies

3. Special Category Data

As part of providing safe swimming lessons, we may collect health information about swimmers such as:

  • Medical conditions
  • Disabilities
  • Allergies
  • Additional learning needs
  • Emergency medical information

This information is only collected where necessary to provide safe swimming lessons and is treated with the highest level of confidentiality.

4. How We Use Your Information

We use your information to:

  • Register swimmers onto our lessons
  • Allocate swimmers to suitable classes
  • Ensure swimmer safety
  • Contact you regarding lessons
  • Process payments
  • Administer memberships
  • Respond to enquiries
  • Issue certificates and awards
  • Improve our services
  • Meet legal and insurance requirements

Where you have agreed, we may also send information about:

  • New classes
  • Holiday courses
  • Special offers
  • Events
  • Training courses
You can unsubscribe from marketing communications at any time.

5. Lawful Basis for Processing

Under UK GDPR, we process your personal information under one or more of the following lawful bases:

  • Performance of a contract
  • Legal obligation
  • Legitimate interests
  • Consent, where required
  • Protection of vital interests for emergency medical information

6. Sharing Your Information

We do not sell your personal information.

We may share information only where necessary with trusted third parties, including:

  • Payment providers
  • Booking and membership software providers
  • IT service providers
  • Governing bodies where required
  • Insurers
  • Emergency services where necessary to protect health or safety

All third parties are required to protect your information.

7. How Long We Keep Information

We only retain personal information for as long as necessary to:

  • Provide our services
  • Meet legal obligations
  • Resolve disputes
  • Comply with insurance requirements

Medical information is regularly reviewed and updated.

8. Website Cookies

Our website uses cookies to:

  • Monitor website traffic
  • Improve website performance
  • Understand how visitors use our website

Cookies do not normally identify you personally.

You can disable cookies through your browser settings.

9. Website Enquiries

If you contact us through our website, email or telephone, we will use your information only to respond to your enquiry and provide information about our services.

10. Payment Information

Payments are processed securely through our authorised payment providers.

Swim-With-Me does not store your full payment card details.

11. Children's Information

As a provider of children's swimming lessons, we collect information about children only with the consent of a parent or legal guardian.

We only collect information necessary to safely deliver our services.

12. Data Security

We take appropriate technical and organisational measures to protect your personal information from:

  • Unauthorised access
  • Loss
  • Misuse
  • Alteration
  • Disclosure

Only authorised staff have access to personal information required for their role.

13. Your Rights

Under UK GDPR you have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion where appropriate
  • Restrict processing
  • Object to processing
  • Request transfer of your information
  • Withdraw consent where processing relies on consent

To exercise these rights, please contact us using the details provided in this Privacy Policy.

14. Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can resolve your concerns.

You also have the right to complain to the Information Commissioner's Office (ICO).

Visit the ICO website →

15. Third-Party Websites

Our website may contain links to external websites.

We are not responsible for the privacy practices or content of those websites. We encourage you to read their privacy policies before submitting personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page together with the revised date.

Questions About Your Privacy?

If you have any questions about how Swim-With-Me collects, uses or protects your information, please contact our team.

Email: office@swim-with-me.co.uk

Swim-With-Me Ltd
Data Controller